Deion Sanders is the Problem in Colorado
Published October 4, 2026 at 9:00 AM EDT
Celebrity status and fan devotion should not shield a coach from scrutiny of his results.
BOULDER, CO — The University of Colorado’s 29–7 home loss to No. 12 Texas Tech University on Saturday, October 3 has sharpened criticism of Deion Sanders’ leadership and raised questions about the program’s direction.
The Buffaloes scored on their opening possession at Folsom Field before surrendering 29 unanswered points, falling to 2–3 overall and 0–2 in Big 12 play. Quarterback Isaac Wilson threw three interceptions, including one returned for a touchdown.
Critics argue that Colorado’s recurring mistakes extend beyond quarterback play, pointing to preparation, in-game adjustments, special teams and accountability. Their central contention is that Coach Primes’ ability to attract talent and attention has not produced consistent results.
Job-security speculation was already circulating before the defeat. Sports Illustrated placed Sanders on its September 28 hot-seat list, although its analysis considered resignation more plausible than dismissal, citing an estimated $25.5 million buyout. No confirmed firing decision has been reported in the coverage reviewed.
Sanders’ relationship with local media has also drawn scrutiny. In August 2024, Colorado barred Denver Post columnist Sean Keeler from asking football-related questions, citing perceived personal attacks, while allowing him to continue attending events.
More recently, Sanders sparked debate by appearing to pray in tongues before his September 12 postgame press conference following a win over Weber State. He explained that the prayer helped him compose himself after reprimanding, and later dismissing three players. He denied it was a publicity gimmick.
Against that backdrop, critics insist that Colorado’s next steps must be judged by preparation, accountability and wins.
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